For my graduate collection I explored the collective unconscious (a term coined by the psychoanalyst C.G. Jung) as a fountain of profound archetypal experiences that have been coded in visual symbols throughout different cultures in time. WITH keeping the market trends in mind, I intuitively chose visual codes from Ancient Egypt, Panama, Hmong and African tribes and incorporated them into street-wear. Due to globalization and virtual realities borders between countries and thus cultures are no longer relevant for the fashion consumer, who instead prefers eclecticism of different traditions and can interpret them as part of his/her own “mythos”. This sort of megapolis is reminiscent of a jungle, which brings a need to return to a certain spiritual fetishism (objects become transcendental gate-ways to primitive archetypes) as a way of survival. Due to the unpredictable and stimulating effects of the collective unconscious, the “Rebels of the Neon God” collection assumes a psychedelic aesthetic; the outfits complimenting the neon lights of nightlife; SPORTY ELEMENTS ARE mixed with PVC, latex and faux-leather MATERIALS creating A HYBRID BETWEEN ATHLEISURE AND FETISH sub-culture. The result is a ping-pong game between a "survival of the fittest" mentality and a dream-like state.